Female entrepreneurs are the lifeblood of our country. According to government estimates, almost 90 per cent of microentrepreneurs and small entrepreneurs are owned by women. These are women who are working to make life better for their families and their communities.
In celebration of Women’s Month, Packworks, the fastest-growing business-to-business technology platform in the country serving sari-sari stores across the country, is collaborating with Connected Women to empower and enable our nanay-preneurs with innovative solutions that will have a profound impact on their lives and those they value most.
Packworks and Connected Women’s Collaboration
Packworks is doing so through its Sari-yuda campaign, a program the company is launching this month to provide relief for sari-sari stores that need it most. The campaign is a collaborative effort between Packworks, Connected Women, AXA and various local governments across the country.
The collaboration between Packworks and Connected Women under the Sari-yuda campaign will enable the latter to join the network of 141,000 Packworks sari-sari stores throughout the country and create jobs in artificial intelligence (AI) and other digital tasks.
Gina Romero, CEO and Co-Founder of Connected Women stated that aligned with Packworks’ mission to educate 1.1 million sari-sari stores with financial literacy, together they can empower and uplift micro-entrepreneurs across the Philippines, creating a bigger impact for those who are most in need.
Ibba Bernardo, CMO and Co-Founder of Packworks added. “We’re really excited about our partnership with Connected Women. It just seems right that they’re focused on capability building for marginalized nanays, and we’re focused on amplifying nanay-preneurs and their sari-sari stores. Our partnership will help nanays build digital skills to help other nanays in sari-sari stores build business skills. It’s nanays helping nanays with Connected Women and Packworks as the bridge,”
What Packworks and Connected Women Can Do Together
Connected Women is a social impact start-up that offers Filipino women pertinent skills to help them adapt to the future of work. The organization trains women to market-aligned skills for the AI industry and digital tasks, and provides work flexibly from home-based job opportunities. Through this socially responsible outsourcing model, international businesses can benefit from high-quality and affordable data annotations while having an impact on Philippine women and their families.
During this time, Packworks is boosting sari-sari stores in the Philippines with scalable and affordable technology. Through its specially designed technology-based it has grown its reach to 137,000 sari-sari stores all over the country. Packworks achieves this with easy, scalable, data-driven platforms and business tools.